As you develop a marketing plan, remember to focus on your positive traits. Do not attempt to elevate your stature by demeaning your competitor or their products. If your product or service cannot succeed on its own merits, then work to develop your service and improve it. Successful products and services typically do not need to compare themselves to their competitor’s, rather they are marketed on and succeed on their own merits.
From Chabad.org:
Which crime is worse, financial exploitation or verbal abuse? “Money can be reimbursed,” the Talmud notes, “but the hurt from words is irreparable; money is a person’s property, but words hurt the person himself.”
